Advertise on Ghana Teacher Diary

Ghana Teacher Diary is followed by thousands of education enthusiasts, Teachers, students, Social Media Enthusiasts and individuals of the digital sphere(who are tech obsessed) -an increasingly influential demographic that happens to be a higher percentage of audience that Ghana Teacher Diary captures.
If your target demographic for your business promotion falls under teachers, students, social media and Tech fanatics, then Ghana Teacher Diary is the right place to leverage and optimize for  such attention.
This leads us to a discussion on a practical insight on target audience marketing

What is a Target Audience?
According to Wikipedia, A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed. (Kotler 2000)
Targeted marketing and targeted advertising strive for narrowcasting rather than broadcasting.

Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing management (Niewenhuizen et al. 2000)

What is a Target market

A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.

Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing management (Niewenhuizen et al. 2000). Perhaps the biggest mistake it is possible to make in targeting is trying to reach everybody and ending up appealing to no-one.

Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing management (Niewenhuizen et al. 2000). Perhaps the biggest mistake it is possible to make in targeting is trying to reach everybody and ending up appealing to no-one. Dont make the mistake of trying to reach everyone and ending up appealing to no one.

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